Direct Media holds major power in the direct marketing world
Direct Media has been part of the direct marketing world since 1969, giving it an edge on many new direct marketing firms that hold far less market history. Direct Media offers services in both business–to-business and business-to-consumer areas, and even services international customers.
Direct Media clients include catalogers, publishers, financial institutions, Fortune 500 companies and startups. Direct Media offers special programs that help companies design multinational direct marketing programs, these services help companies reach a massive client base through special systems that can be easily tracked for positive performance.
One of the direct marketing specialties Direct Media boasts is important online data tracking that helps companies send meaningful customer traffic to their web sites. Often, companies attempting to direct traffic through web ads fail to capture their wanted consumers. Direct Media’s services ensure their client’s direct marketing systems reach a desired customer base.
Direct Media has worked with many clients in direct marketing, including National Geographic, Staples, Forbes Global, and the American Heart Association. Direct Media’s current specialties include email brokerage, email management, and world wide list and database service providers.
Since its creation in 1969 by Dave Florence, Direct Media has created numerous milestones in the direct marketing field. In 1973 Direct Media became the first list company to have both a consumer and business-to-business system. In 1979 the company developed the Direct Media Databank, a ground breaking list marketing tool that provided a new way to target mailers without purging unneeded lists. In 1981 the company became the first list service to create an alternative media insert division.
Direct Media even managed to head the internet-based direct marketing campaign, becoming the first company to bring traditional direct marketers to the world of internet advertizing in 1995 with the creation of Cataloglink.com.
Besides its groundbreaking direct marketing inventions, Direct Media also works to help other companies in the field. In 2004 Direct Media sponsored its 30th annual Mailer Co-op, a conference featuring 500 direct marketers that meet to share ideas and discuss challenges in the market area.